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Leadership

Senior Management Team

Our leadership shapes the future

Shaping the future of SUGA with innovative thinkers and collaborators on a mission to make a mark in the world through excellence in manufacturing, design, and beyond. Our leaders harness their expertise in various fields to steer the company forward towards greater solutions and broader international success; while upholding integrity and keeping the customer in mind.

Dr. NG Man Cheuk, Alfred

Chief Executive Officer, Suga International

At SUGA, It Matters. Innovation Matters.

Innovation sparks progress and pushes boundaries to shape the future of technology. To unlock new possibilities, we have to be brave to create.
Undoubtedly, at Suga, Innovation Matters.

Dr. NG Man Cheuk, Alfred, is the CEO of Suga International Holdings Ltd. He has a Ph.D. in Electrical Engineering and Computer Science from MIT and has worked at IBM, Nokia, and Qualcomm. Dr. NG is committed to advancing Hong Kong’s electronics industry and has received prestigious awards for his contributions.

Dr. NG Man Cheuk, Alfred

Chief Executive Officer, Suga International

At SUGA, It Matters. Innovation Matters.

Innovation sparks progress and pushes boundaries to shape the future of technology. To unlock new possibilities, we have to be brave to create.
Undoubtedly, at Suga, Innovation Matters.

Dr. NG Man Cheuk, Alfred, is the CEO of Suga International Holdings Ltd. He has a Ph.D. in Electrical Engineering and Computer Science from MIT and has worked at IBM, Nokia, and Qualcomm. Dr. NG is committed to advancing Hong Kong’s electronics industry and has received prestigious awards for his contributions.

Mr. CHOW Sze Shek, Riley

Chief Financial Officer, Suga International

At SUGA, It Matters. Sustainability Matters.

By embracing sustainability, we build a brighter future for our business, community, and planet. At Suga, we believe that Sustainability Matters, guiding us to make responsible decisions that balance growth with environmental and social stewardship.

Mr. CHOW Sze Shek, Riley, serves as the Chief Financial Officer of the Group, overseeing all corporate and financial matters. He joined the Group in 2001. With over 30 years of experience in corporate finance, accounting, and auditing, he brings extensive expertise to the role. Mr. CHOW holds a Bachelor of Commerce Degree in Accounting from the University of Queensland, Australia, and is a qualified accountant and Fellow member of CPA Australia, demonstrating his professional excellence and commitment to financial management.

Mr. CHOW Sze Shek, Riley

Chief Financial Officer, Suga International

At SUGA, It Matters. Sustainability Matters.

By embracing sustainability, we build a brighter future for our business, community, and planet. At Suga, we believe that Sustainability Matters, guiding us to make responsible decisions that balance growth with environmental and social stewardship.

Mr. CHOW Sze Shek, Riley, serves as the Chief Financial Officer of the Group, overseeing all corporate and financial matters. He joined the Group in 2001. With over 30 years of experience in corporate finance, accounting, and auditing, he brings extensive expertise to the role. Mr. CHOW holds a Bachelor of Commerce Degree in Accounting from the University of Queensland, Australia, and is a qualified accountant and Fellow member of CPA Australia, demonstrating his professional excellence and commitment to financial management.

Mr. TENG Boon Han, Eric

Chief Operation Officer, Suga Electronics

At SUGA, It Matters. Transparency Matters.

Transparency is the foundation of trust, and it is with transparency that we build stronger relationships and bonds with clients while paving the way for better collaboration, innovation, and growth. At Suga, we believe that Transparency Matters.

Mr. TENG Boon Han, Eric, serves as the Chief Operation Officer of EMS, overseeing the overall operations in both China and Vietnam. He joined the Group in 2007. With a strong background in global IT and Telecommunication companies, he brings extensive international experience from the USA, Malaysia, Indonesia, and Thailand to his role, Mr. TENG holds a Bachelor of Business Administration degree in Finance and Economics from the University of New Brunswick, Canada, providing a solid foundation for his operational leadership.

Mr. TENG Boon Han, Eric

Chief Operation Officer, Suga Electronics

At SUGA, It Matters. Transparency Matters.

Transparency is the foundation of trust, and it is with transparency that we build stronger relationships and bonds with clients while paving the way for better collaboration, innovation, and growth. At Suga, we believe that Transparency Matters.

Mr. TENG Boon Han, Eric, serves as the Chief Operation Officer of EMS, overseeing the overall operations in both China and Vietnam. He joined the Group in 2007. With a strong background in global IT and Telecommunication companies, he brings extensive international experience from the USA, Malaysia, Indonesia, and Thailand to his role, Mr. TENG holds a Bachelor of Business Administration degree in Finance and Economics from the University of New Brunswick, Canada, providing a solid foundation for his operational leadership.

Mr. NG Man Chun, Anthony

Chief Executive Officer, Wepet Group

At SUGA, It Matters. Passion Matters.

Passion is the spark that ignites true success. It drives us to innovate and excel in the pet industry, creating a better world for pets and their owners. Because at SUGA, passion matters.

Mr. NG Man Chun, Anthony, serves as the Chief Executive Officer of WePet Group, who has been the driving force behind this group’s success. He joined the Group in 2010. Under his leadership, the company has expanded its operations in both wholesale and retail sectors across Hong Kong, China, and Japan. He has played a pivotal role in developing the pet business and fostering the creation of a comprehensive Pet-Eco System, allowing pets and their owners to enjoy extended periods of joy and companionship. A devoted pet owner himself, Mr. Ng brings over 14 years of experience in the pet industry, complemented by his academic credentials in robotics, computer science, and business administration from esteemed universities. His expertise has been instrumental in redefining the pet ownership experience, making him a cornerstone of the Group’s success. With his passion for pets and business acumen, Mr. Ng continues to lead the Wepet Group towards new heights.

Mr. NG Man Chun, Anthony

Chief Executive Officer, Wepet Group

At SUGA, It Matters. Passion Matters.

Passion is the spark that ignites true success. It drives us to innovate and excel in the pet industry, creating a better world for pets and their owners. Because at SUGA, passion matters.

Mr. NG Man Chun, Anthony, serves as the Chief Executive Officer of WePet Group, who has been the driving force behind this group’s success. He joined the Group in 2010. Under his leadership, the company has expanded its operations in both wholesale and retail sectors across Hong Kong, China, and Japan. He has played a pivotal role in developing the pet business and fostering the creation of a comprehensive Pet-Eco System, allowing pets and their owners to enjoy extended periods of joy and companionship. A devoted pet owner himself, Mr. Ng brings over 14 years of experience in the pet industry, complemented by his academic credentials in robotics, computer science, and business administration from esteemed universities. His expertise has been instrumental in redefining the pet ownership experience, making him a cornerstone of the Group’s success. With his passion for pets and business acumen, Mr. Ng continues to lead the Wepet Group towards new heights.

Mr. O’Donnell, Robert

Chief Revenue Officer, Suga Electronics

At SUGA, It Matters. Customers Matter.

At Suga, our Customers Matter. It drives us to deliver exceptional experiences and tailored solutions. By putting customers first, we build lasting relationships and foster growth.

Mr. Robert O’Donnell serves as the Chief Revenue Officer (CRO) of the EMS & ODM business, overseeing Sales, Strategic Planning, Marketing, and Customer Support functions at Suga. He joined the Group in 2013. Mr. Robert accumulated extensive experience in global EMS and supply chain organisations, he has held senior leadership roles in various countries, including Ireland, Malaysia, China, India, and the USA, where he is currently based. A graduate of the prestigious Stanford University School of Business, USA, and a finalist in the EY Entrepreneur of the Year award, Mr. O’Donnell brings exceptional expertise to his role. Additionally, he is a member of the Certified Public Accountants of Ireland, demonstrating his professional commitment to excellence.

Mr. O’Donnell, Robert

Chief Revenue Officer, Suga Electronics

At SUGA, It Matters. Customers Matter.

At Suga, our Customers Matter. It drives us to deliver exceptional experiences and tailored solutions. By putting customers first, we build lasting relationships and foster growth.

Mr. Robert O’Donnell serves as the Chief Revenue Officer (CRO) of the EMS & ODM business, overseeing Sales, Strategic Planning, Marketing, and Customer Support functions at Suga. He joined the Group in 2013. Mr. Robert accumulated extensive experience in global EMS and supply chain organisations, he has held senior leadership roles in various countries, including Ireland, Malaysia, China, India, and the USA, where he is currently based. A graduate of the prestigious Stanford University School of Business, USA, and a finalist in the EY Entrepreneur of the Year award, Mr. O’Donnell brings exceptional expertise to his role. Additionally, he is a member of the Certified Public Accountants of Ireland, demonstrating his professional commitment to excellence.

Mr. John Bastianelli

Chief Product & Innovation Officer (CPIO), Suga Electronics

At SUGA, It Matters. Extensibility Matters.

Healthy business relationships through product innovation & extensibility matters.

Mr. John Bastianelli serves as the Chief Product & Innovation Officer (CPIO) of Suga Electronics. John brings a wealth of technology and creative expertise to his new role, with 30 years’ experience as a professional audio industry executive, music producer/engineer, songwriter, and musician. John also has extensive experience managing engineering teams, OEMs, ODMs, and JDMs.

Mr. John Bastianelli

Chief Product & Innovation Officer (CPIO), Suga Electronics

At SUGA, It Matters. Extensibility Matters.

Healthy business relationships through product innovation & extensibility matters.

Mr. John Bastianelli serves as the Chief Product & Innovation Officer (CPIO) of Suga Electronics. John brings a wealth of technology and creative expertise to his new role, with 30 years’ experience as a professional audio industry executive, music producer/engineer, songwriter, and musician. John also has extensive experience managing engineering teams, OEMs, ODMs, and JDMs.